Photo Courtesy: Fashion Lady

July 22, 2022: Ayurveda is known to benefit our skin, particularly Indian skin, and has been used for over 5000 years. It is one of the oldest natural sciences with a rich legacy and tradition.

Seeing a gap in the market, indē wild has decided to disrupt the global industry by introducing a potent new brand with a revolutionary formula. The brand addresses the needs of South Asian women and creates solutions to combat the under representation of this untapped demographic by focusing on different skin types, tones, textures, and concerns that are deeply rooted within this community, led by a team of women experts.

Like most Indians, Ayurveda has been an important part of Diipa Khosla’s upbringing, heritage, and culture. Diipa draws on all of her experience and roots for indē wild. The newly launched wellness brand,  aims to create an entirely new category in the beauty and wellness sector called AyurvedistryTM, which combines the power of Ayurveda and the innovation of chemistry.

On launching indē wild in her home-land, Diipa Khosla says, “Growing up, my mother was an ayurvedic doctor, so I’ve always been exposed to the science of skin and Ayurvedic rituals that help to enhance and connect the body to the soul. I struggled with acne so I know firsthand how important it is to find the right products that will work for my skin type and tone. I wanted to create a brand that not only solved those problems but I wanted it to be real — I want to be radically transparent about not just what ingredients are in these products but who these are made for.

It’s suitable for all skin types but also caters to the specific needs of Indian skin tones, like myself. I think what sets indē wild apart from the rest is that we are backed by our expert board. We lean on our diverse board of all-female experts consisting of cosmetic chemists, formulators and Ayurvedic doctors. We’re pairing our ancient rituals and culture with cutting-edge science by involving experts on both ends of the spectrum from choosing the Ayurvedic ingredients to the formula creation, which took two years to develop! By bringing Ayurvedistry to the market — a brand new segment of beauty — we’re offering something new and unheard of, filling whitespace.”

The brand caters to modern young women who embrace their individuality and challenge traditional norms. Being transparent and sustainable not only about the active ingredients but also about everything that goes into their products, including the packaging, is important to them.

IANSlife speaks to Diipa to get more details on the brand.

Source: IANS