June 03, 2022: Glenfiddich, the world’s most awarded single malt whisky, experiments with tea to create one-of-a-kind sensorial experiences for whisky enthusiasts and newcomers alike. The newest initiative, launched on May 27th at JW Mariott, Aerocity, Delhi, redefines the rules of traditional cocktail making. Leading influencers, celebrities, chefs, designers, and media attended the special evening, where they savoured the unconventional cocktails, each showcased with a unique service ritual.
India is a tea-drinking country and the world’s second largest tea producer. The sensorial serves will create distinguished experiences for single malt lovers, driving an emotional connection with India’s most loved beverage ‘Tea’ the water of life, whisky.
It is an experience outside of mainstream mixology, inspired by the Japanese tradition of mixing tea and whisky. The four single malt drinks – Dufftown Mist, Smoky Tryst, Paradisiacal Highball, and Threefold Fashioned – are made with the fruity notes of Glenfiddich’s ‘Our Original Twelve,’ which has tangerine sweetness and intense aromas.
The exquisite serves were created by Glenfiddich India Brand Ambassador Angad Singh Gandhi using Anandini Himalaya Tea, which was specially created by India’s leading Tea Sommelier, Anamika Singh, who has worked in the Tea Industry for nearly 30 years.
Angad Singh Gandhi, Brand Ambassador, Glenfiddich India said, ‘Our experiments with tea reflect Glenfiddich’s long illustrious history of innovation and desire to push boundaries of convention. It has been a journey full of passion, carefully creating serves using the tea and Glenfiddich single malt. The hand plucked, roasted green Tea from Manjhee Valley Tea Estate, is specially manufactured in the month of September. It has hints of saffron with splashes of cockscomb flower that pairs well with smooth and mellow Glenfiddich ‘Our Original Twelve; to deliver an experience like never before.”
With these first-of-their-kind serves, Glenfiddich has reinvented the norm and redefined the single malt serve in India, which will be available across premium bars, restaurants, and top 100 outlets in Delhi, Haryana, Chandigarh, Jaipur, Mumbai, Karnataka, Hyderabad, and Goa. A specially curated toolkit with a smoke gun, decanter, tray, and ramequin will also be on display for an unforgettable experience.