Photo Courtesy: Prokerala

July 8, 2022: Actress Kate Hudson and Juice Beauty founder Karen Behnke have a long history of admiration for one another. Karen first introduced Kate to the Clean Beauty movement 15 years ago; when the actress began using Juice Beauty products in her daily routine, and the two have been talking about collaborating ever since.

As people are becoming more aware of the negative effects of chemicals and synthetic compounds used in personal care products (such as parabens, phthalates, propylene glycol, and formaldehyde) as literacy and urbanisation rise, the preference for clean beauty products is on the rise.

Given the polluted atmosphere and heat that Indian metropolitan cities are subjected to, the brand aims to change the composition of such skincare products, providing its clients with safer means of skincare and thus allowing their natural beauty to prevail.

The Revitalizing Acacia + Rose Powder Mask, Juice Beauty’s newest product, has been created in collaboration with Kate Hudson. Inspired by a long-standing relationship and passion for clean beauty, wellness, and environmental stewardship—it is a customizable, self-care experience bursting with high-tech organic plant powders for happy skin.

Source: IANS