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A positive recovery in the Fitness Industry

Bengaluru has the highest active fitness followers, followed by Hyderabad, Gurgaon and Mumbai

By IANSlife

January 03, 2023 (IANSlifeWe have noticed a change in the behaviour and viewpoint of the users this year, which came about not long after the fitness industry began to recover following the COVID-19 pandemic. More people than ever understand the importance of health and fitness in maintaining our total well-being on a daily basis. Today’s fitness industry is well-represented by this favourable shift in consumer behaviour.

DATA insights below, determined by the users of Cult.fit spread across 50 cities in India  show:

India

  • India got 124% fitter in 2022, burning a total of 2486219657 kCalories
  • 26-28 years was the most active fitness age group
  • Dance was India’s favorite group workout format, followed by HRX, Strength and Conditioning, Yoga, and Boxing.
  • 7 pm to 8 pm was India’s most preferred time slot for working out
  • November was the fittest month of the year in 2022
  • Tuesday was the most preferred day to work out, with Sunday being the least preferred

City Wise

  • Bengaluru has the highest active fitness followers, followed by Hyderabad, Gurgaon and Mumbai
  • Bengaluru, Hyderabad, and Gurgaon have the same workout format preference where they prefer to have access to the physical gyms, followed by having dance and HRX workout formats in their membership.
  • Mumbai’s most loved workout format is Dance

Gender and Age

  • Out of the total active members today, 36% are female
  • Approximately 77% of users are less than 35 years old
  • Women prefer morning time slots for their exercise and workouts, while male users prefer working out throughout the day with no slot preference

Popular Fitness formats

  • Dance Fitness is a popular fitness format, among both males and females
  • HRX workouts are popular among most men, while YOGA is among women.
  • The Dance and Strength fitness format is popular among users who are less than 30 years old
  • Yoga is more popular among users above 30 years old
  • Women took 11% more Yoga classes than men.

Other

  • Among music played in classes, the song Little Lotto topped the music charts, followed by Gulabi Ankhein
  • One user spent 46468 minutes on the Cult.fit app in 2022.
  • The longest fitness streak of a user in the year was 355 days.
  • India said #WeAreCult 745561 times

 

Indian Abroad News Desk
Indian Abroad News Deskhttps://www.indianabroad.news
Indian Abroad is a news channel and fortnightly newspaper meant for Australia’s Indian community and, besides news, focuses on lifestyle subjects like health, travel, culture, arts, beauty, fashion, entertainment, Bollywood, etc. Our YouTube channel here features daily news bulletins besides infotainment videos on lifestyle subjects.

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