A positive recovery in the Fitness Industry

By IANSlife

January 03, 2023 (IANSlife) We have noticed a change in the behaviour and viewpoint of the users this year, which came about not long after the fitness industry began to recover following the COVID-19 pandemic. More people than ever understand the importance of health and fitness in maintaining our total well-being on a daily basis. Today’s fitness industry is well-represented by this favourable shift in consumer behaviour.

DATA insights below, determined by the users of Cult.fit spread across 50 cities in India  show:

India

• India got 124% fitter in 2022, burning a total of 2486219657 kCalories
• 26-28 years was the most active fitness age group
• Dance was India’s favorite group workout format, followed by HRX, Strength and Conditioning, Yoga, and Boxing.
• 7 pm to 8 pm was India’s most preferred time slot for working out
• November was the fittest month of the year in 2022
• Tuesday was the most preferred day to work out, with Sunday being the least preferred

City Wise

• Bengaluru has the highest active fitness followers, followed by Hyderabad, Gurgaon and Mumbai
• Bengaluru, Hyderabad, and Gurgaon have the same workout format preference where they prefer to have access to the physical gyms, followed by having dance and HRX workout formats in their membership.
• Mumbai’s most loved workout format is Dance

Gender and Age

• Out of the total active members today, 36% are female
• Approximately 77% of users are less than 35 years old
• Women prefer morning time slots for their exercise and workouts, while male users prefer working out throughout the day with no slot preference

Popular Fitness formats

• Dance Fitness is a popular fitness format, among both males and females
• HRX workouts are popular among most men, while YOGA is among women.
• The Dance and Strength fitness format is popular among users who are less than 30 years old
• Yoga is more popular among users above 30 years old
• Women took 11% more Yoga classes than men.

Other

• Among music played in classes, the song Little Lotto topped the music charts, followed by Gulabi Ankhein
• One user spent 46468 minutes on the Cult.fit app in 2022.
• The longest fitness streak of a user in the year was 355 days.
• India said #WeAreCult 745561 times